tarbiyyah
An up-and-coming community initiative on a mission to fill the gaps is supporting the social-emotional well-being of moms + babies
Visual Brand ID | Squarespace Website
In A Nutshell
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Check out an overview of what we delivered for this project right here
(Keep scrolling for more details)
β Brand Strategy
β Logo Suite
β Visual Brand Identity
β Squarespace Website Design
What The Brand Needed
For their upcoming launch they began with the DIY route to make sure their biz had digital proof + an online presence
While this helped to get the idea out into the world, the brand was starting to gain more traction, and it needed to be ready for next steps
Tarbiyyah needed a professionally designed brand that wasnβt sterile (but also not overly child-centric), faceless (in alignment with their Islamic values), and was seen as a bold new approach to infant and maternal mental health.
How We Delivered
We took their vision to the next level with a targeted brand strategy + professionally designed visual ID + completely revamped Squarespace website
We created a bold, profesional identity that established credibility while staying true to their values + moved from child-centric to mom-focused
We completed the transformation by redesigning their website from the ground up + moving from Google Sites to Squarespace and creating a website that immediately established trust + enhanced the user experience + was ready for their next stages of growth
Brand Strategy
We Started With A Crystal Clear Strategy to ensure the brandβs values + design + aesthetics were aligned and set up the rest of the project for success
Visual Brand IDentity
Hand-Drawn Logo Suite that created a clean + modern upgrade of their Canva vision
Cohesive Brand Typography that included a custom font to strengthen brand recognition
Custom Brand Assets to add that extra razzle dazzle; including Arabic calligraphy for headers + an assortment of icons for digital and print assets
Bolder Brand Colors to create a more vibrant + modern identity
Curated Brand Guide to capture the brandβs creative direction + ensure all future designs are aligned with the brandβs vision and aesthetics
Squarespace Website
We Built A Completely New Website, moving from Google Sites to Squarespace to better allow full brand expression + built-in features for their biz
Faceless imagery captured emotion through snapshots focused on the feelings instead of people
The homepage reflected simplicity + education + well-being + faith without feeling cluttered
Being new to the community, they needed to stay on the map (literally) + added a search bar for future growth (they opted in for the Muslimah Owned badge)
β¨ Just Take My Money Now β¨
Aww, weβre flattered
But as much as we love to create brands that POP we want to make sure that weβre the best fit to work together.
Want to get your brand glammed up?
Letβs schedule a collab fit call + learn more about your biz needs